Mixhibit your story. A social video experience enabling you to capture your best moments from multiple points of view.
Smirnoff approached the agency with the challenge to create a mechanism for greater brand engagement with Smirnoff's digitally discerning target audience.
Inspired by the brand's focus on nightlife and self-expression, the solution provided Smirnoff's fans with a fun, social-by-design iPhone and Android app.
Role: Motion Art Director. Devised all the motion elements of the app and prototype the video behavior/transitions to be seamless translated to code. And later responsible for all the motion, animation, edit in the campaign launch phase that involved everthing from TV Spots, How to Videos, Digital Out of Home and dozens of social pieces.
Executive Creative Director: Damian Classens Art Director: Andrew Bouchie Copywriter: Ivonne Azurdia
Featured in FastCompany 'Smirnoff's "Mixhibit" App is a Heady Cocktail that Mixes Social Utility with Branding' Read the article