The Brazilian Trade and Investment Promotion Agency, APEX Brasil, wanted to make something unique so the world could have a taste of the innovations coming from Brasil. So instead of making a traditional campaign, we created an experience where we invited people to Be Brasil.
For one week we took over a whole building in Soho and the three floors were divided between an interactive 360º kinetic experience, a series of animations, talks with innovators like Chef Alex Atala and Architect Guto Requena, gastronomic and musical events and a pop-up store with exclusive products from designers such as Alexandre Herchcovitch and Havaianas amongst others.
The animations were displayed at a 25 x 7 ft. screen Art Installation at the main lobby of the event.
My Role: Motion Art Direction, Lead Animator and Illustrator.
Creative Direction and Illustration: Ricardo Camara