Motion Director . Illustrator . Printmaker
Motion Director . Illustrator . Printmaker
As part of the Profero rebranding project post the merger with Lowe, the New York office was tasked with creating a series of new agency idents.
A total of eight were created for the initial rebranding launch package. Each played of a different theme or idea of movement - spin, reveal, slide, jump, float, splat, gravity and pong.
To help establish the new rebranding the idents strictly used the brands core color palette and resolved directly to the updated Lowe Profero logo.
Role: Concept, Art Direction and Animation Executive Creative Director: Damian Classens